ej444 Privacy Policy
Protecting your personal information is our highest priority. Learn how we collect, use, and keep your data secure.
Introduction and Scope
ej444 ("we", "us", "platform") operates a safe and transparent online entertainment service for users in Bangladesh. This privacy policy applies to the ej444 website, mobile application, and all related services.
By registering on our platform or using our services, you fully accept and acknowledge the terms of this privacy policy. We recommend that you review this policy regularly, as it may be updated from time to time as needed.
This policy applies only to ej444's own digital services. We are not responsible for the privacy practices of any third-party websites or services.
In this privacy policy, we will cover the following topics in detail:
- What types of personal information we collect
- The purposes for which information is used
- How information is stored and protected
- Sharing information with third parties
- Your rights and how to contact us
Types of Information Collected
ej444 collects different types of information in different situations. The information collected can broadly be divided into two categories — information you provide directly and information collected automatically.
2.1 Information You Provide
Information you provide directly during registration, verification, and transaction processes:
| Information Category | Examples | When Collected |
|---|---|---|
| Identity Information | Full name, date of birth, national ID number | During registration and KYC verification |
| Contact Information | Email address, mobile number | When creating an account |
| Financial Information | bKash, Nagad, Rocket number, bank account details | During deposits and withdrawals |
| Security Information | Password (encrypted), security questions | When creating and updating an account |
| Support Information | Live chat messages, description of issues | When using customer service |
2.2 Automatically Collected Information
Some information is collected automatically when you use our platform:
- Device information: operating system, browser type and version, device model
- Network information: IP address, type of internet connection
- Usage information: pages visited, session duration, links clicked
- Data collected by cookies and tracking technologies
- Gaming activity: betting history, win/loss records, preferred games
2.3 Information Received from Third Parties
Some information may also be collected through payment providers or identity verification services. In such cases, the relevant third party's own privacy policy applies.
Purpose of Data Use
ej444 uses collected information only for the legitimate purposes described below. We never use user information for unnecessary or unrelated purposes.
Account Management
Information is used to create, verify, and secure your account; to confirm login identity; and to ensure the overall security of the account.
Service Delivery
Information is used to run core services smoothly, such as playing games, placing bets, processing deposits and withdrawals, and providing VIP benefits.
Security and Fraud Prevention
Information is used to detect unauthorized access to accounts, financial fraud, and suspicious activity, and to ensure the overall security of the platform.
Customer Support
Information is used to resolve your complaints and questions; to provide 24/7 live chat support; and to communicate with you effectively.
Meeting Legal Obligations
Relevant information is retained and used to comply with applicable laws and regulations, and to respond to legitimate requests from government or regulatory authorities.
Responsible Gaming
Behavioral data is analyzed to identify problem gambling patterns and to take necessary steps to protect users.
Cookies and Tracking Technologies
ej444 uses cookies and similar tracking technologies to improve your browsing experience and to ensure the functionality of the platform.
4.1 Types of Cookies
Essential Cookies
These cookies are essential for the basic functionality of the platform. They are used to maintain login sessions, for security verification, and for platform stability. These cookies cannot be disabled.
Functional Cookies
These cookies are used to remember your preferences (such as language selection) and to store information from previous visits.
Analytics Cookies
These cookies help monitor platform usage and improve service quality. The data collected is generally statistical and anonymous.
4.2 Cookie Controls
You can delete cookies or stop accepting new cookies at any time through your browser settings. Please note that disabling cookies may cause some platform features to not work properly.
Data Sharing and Disclosure
ej444 never sells or rents your personal information to third parties. However, information may be shared with specific parties in the limited circumstances described below:
5.1 Service Providers
Only specific and necessary information is shared with providers of specialist services such as payment processing (bKash, Nagad, Rocket), identity verification, and technical support. These providers are contractually bound to use information in accordance with our instructions.
5.2 Legal Obligations
We may be required to disclose information to competent authorities as part of a court order, judicial investigation, or other lawful legal process.
5.3 Business Restructuring
User information may be transferred in the event of a merger, acquisition, or asset sale. We will notify you in advance in such circumstances.
5.4 International Data Transfers
Some service providers may be located outside Bangladesh. In such cases, we ensure that appropriate safeguards are in place and that your information remains secure.
We never provide your personal information to third-party marketers for advertising purposes.
Data Protection Methods
ej444 applies industry-standard technical and organizational measures to protect your personal information. Our security framework is described below:
SSL Encryption
All data transfers are encrypted using SSL/TLS technology.
Firewall Protection
An advanced firewall system prevents unauthorized access.
Password Hashing
Passwords are never stored directly — only encrypted hashes are kept.
Regular Audits
Regular system audits are conducted to identify security vulnerabilities.
While we make every effort to protect your information, no method of data transmission over the internet or electronic storage can be claimed to be 100% secure. We do, however, follow industry-standard best practices to protect your information.
6.1 Response to Data Breaches
In the event of a security breach, we will promptly notify affected users and take necessary steps to limit the damage. Competent authorities will also be informed in accordance with applicable law.
Data Retention Period
ej444 retains your personal information only for as long as is necessary or legally required.
- Active account data: for as long as the account remains active
- Transaction records: for a minimum of five years from the date of the last transaction (legal obligation)
- Customer service communications: for two years from the date the complaint is resolved
- After account closure: relevant information is retained for a specified period to meet legal requirements
- Cookies and session data: varies by cookie type (generally 30 days to 2 years)
After the defined period, information is securely deleted or anonymized.
Your Rights
As a user of ej444, you have the following rights over your personal information:
Right to Access
You have the right to view the information we hold about you and to receive a copy of it.
Right to Correction
If your account contains incorrect or incomplete information, you have the right to request that it be corrected.
Right to Deletion
In certain circumstances, you have the right to request that your information be deleted, unless a legal obligation exists to retain it.
Right to Restrict Processing
You have the right to object to the use of your information for specific purposes and to request that restrictions be placed on it.
Right to Data Portability
You have the right to receive information collected about you in a structured, machine-readable format.
Right to Object
You have the right to object to the use of your information for marketing purposes or in other specific cases.
To exercise these rights, please contact us by email. We will endeavor to respond to your request within 30 business days.
Privacy Protection for Minors
ej444 is for individuals aged 21 and above only. We do not knowingly collect any personal information from anyone under the age of 21.
An age verification process is carried out at the time of registration. If we become aware that someone has created an account while under the age of 21, we will immediately close that account and delete all related information.
If you believe that information belonging to a minor is stored with us, please contact us.
Policy Changes and Updates
ej444 reserves the right to update this privacy policy from time to time. In the event of changes:
- The "Last Updated" date at the top of the policy will be changed
- You will be notified by email in the case of important changes
- Continued use of the platform after changes will be considered as consent to the new policy
We advise you to visit this page regularly to stay informed about the latest changes.
Contact Us
If you have any questions, comments or concerns about this privacy policy, or if you wish to exercise any rights regarding your data, please contact us:
Contact Methods
Email: [email protected]
Live Chat: 24/7 support available in Bengali
Hours: Bangladesh Standard Time (BST, UTC+6)
We generally try to respond to emails within working days. For urgent matters, please use our 24/7 live chat service.
For more detailed legal information, please see our Terms and Conditions and Responsible Gaming pages.